Promotes the discussion of ethical, regulatory and policy concerns with human subjects research. The site has a is based around our integrated web and email discussion software, GravityHub.
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Visit The Site: Institutional Review Boards Forum
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Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
Filed under: Ecommerce Email Marketing Seminars SEO
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One of the leading Bed & Breakfast directories on the Net, and about the only one that provides free listings to innkeepers. Listings can actually be inputted online and are added/updated in real-time, as soon as the innkeeper hits the “submit” button! Also offers searchable archives of the rec.travel.bed+breakfast newsgroup, which we helped found. Selected by Yahoo Internet Life magazine as “Best Inn Directory”. Mentioned in an article in the Wall Street Journal.
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Visit The Site: Innsite
Filed under: Portfolio Tourism
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E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.
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Your one-stop resource for finding a Bed & Breakfast using the Internet. This meta-search engine of all major B&B directories and many of the individual B&B home pages saves you from having to go to several dozen B&B directories and conduct searches from each one.
And it provides for a much more targeted search than the general Internet-wide search engines. In other words, Innfinder is a hub to all the B&B lodging information on the Net. In all, it searches over 200,000 B&B-specific web pages across the Internet.
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Visit The Site: Innfinder
Filed under: Portfolio Tourism
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eFoodservice — Chicago, IL
Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:
- Create a site that is easy to navigate and compelling to the customer
- Market through direct email response
- Acquire the proper lists of names
- Put together a permission based email marketing plan
- Survey users to see what’s right and what’s wrong with your site
- Increase response rates
- Decide what kind of manpower you need to create a full time website
- 24 hour, 7 days a week work force vs. outsourcing
Filed under: Email Marketing Seminars Web Development Web Marketing
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eFood East — Boston, MA
Wouldn’t it be great if you could do your grocery shopping while you were throwing empty containers in the garbage, simply by scanning a barcode? Imagine scanning ingredients in the cupboard then telling your computer to search all of the recipe sites on the internet - simultaneously - until it found recipes containing that ingredient. Then with a few more clicks you add the ingredients that you still need from the chosen recipe into your shopping list.
Soon the food arrives at your doorstep. This vision of the future is not only coming, but it’s here now!
Filed under: Ecommerce Seminars
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Cyberbranding — Auckland, NZ
Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). They have taken some common oline marketing strategies - content aggregation, virtual communities, and personalisation - and applied them in a rather unconventional and successful way. Discover how Birdseye:
- Aggregates content through a worldwide recipe search engine
- Personalises content through a personal recipe box and personal shopping list
- Creates virtual communities through a recipe exchange
Filed under: Ecommerce Seminars
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eFood 2000 — San Francisco, CA
Providing your consumers with a “portal” to a plethora of online information about food and cooking is a great way to make your web site “sticky” and generate loyal repeat visitors to your site. Four key ingredients for a successful food portal include:
- Content( both home-grown and aggregated)
- Community
- Customization
- Commerce
In this presentation we will analyze from an insider’s perspective both the BirdsEye.com site and the Recipefinder.com site, comparing and contrasting their two differing approaches to creating a food portal, and reviewing their results.
Filed under: Ecommerce Online Customer Service Seminars
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eFOOD '99: Marketing, Selling and Distributing Food & Beverages on the Internet — San Francisco, CA
Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). To this end, we’ve taken some common online marketing strategies - content aggregation, virtual communities, and personalization - and applied them in rather unconventional (and, we’re happy to say, successful) ways. We’ll discuss how Birdseye:
- Aggregates content through a Worldwide Recipe Search Engine
- Personalizes content through a Personal Recipe Box and Personal Shopping List
- Creates virtual communities through a Recipe Exchange
Filed under: Ecommerce Online Customer Service Seminars
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